Our mission is to create new concepts, following our particular vision and style, and produce models that can turn into new successful products.
In this case we have explored concepts around the car design world, picking trendy sensations, soft style, continuous smoothness, attractiveness, etc… to translate them into a home treadmill.
The result of this particular vision is the model that we have called G-FORCE treadmill that you will see next.
In this first collaboration, ITEMdesignworks tried to create a “fresh” concept of treadmill, and also different and complementary to the existing collection of OMA’s treadmills.
Two words could summarize this design: smoothness and integration. The monitor, handrails, hand grips and bottle holders, belong to a single formal unit.