Movemia is the result of a long development process, with a strategy that has meant a high degree of “complicity” between designers and manufacturer.

The goal was to surprise the most demanding and knowledgeable users, accustomed to the leading brands in the market and demanding: high quality, excellent design and very high performance for their ideal fitness machines.

To design Movemia, we started from a blank sheet, without limitations, with the aim of provoking a unique “user experience”.

To do this, we first defined the keys to the success of a “disruptive design” that will bring new concepts of: structure, ways of use, ergonomics, connectivity, etc. and then we went to work to exceed the expectations of such a demanding user.

The result of this collaboration, between ITEMdesignworks and BH FITNESS, is a collection of six cardio machines and 18 strength machines of a much higher level, in all aspects: design, quality and performance, to their recent predecessors.



Movemia has been a “before and after” in its strategy of offering product and services for BH FITNESS and an unrepeatable opportunity to demonstrate ITEMdesignworks’ creative talent.